My second task was to try to break away from making “yet another black website”. The last website, and gee … the website before that were all black backgrounds. Very dark and brooding … but colorful and exciting in their own way. So we went for the polar opposite, white. I also tried to keep the color pallet to green, blue & gray. I think this really made the boat images pop.
For the individual yacht information pages, I kept things sparse and clean. All photos, videos, etc were triggered by sliding menu items and shown in a shadow box. Nice effect, keeping the focus on what is being shown. Also one of the ways I like to see photos these days. A victim of the times? Maybe. But I still like it.
I also reworked their WordPress blog, so it looked more integrated with the rest of the website. I of course chose the WordPress Christmas v1.1 theme from the creative folks at InstantShift.com again. I really like how clean it looks. Once I stripped everything down to white with 1 px green outlines, and shrunk its width to the same size as the rest of the site … you wouldn’t know it was the same theme. It’s clean and slick, and really displays images well too with the articles (again after some CSS tweeking).
I realy like the end result, and so does the client. That is certainly a win win!